Morgan Blake — Product Design

Real Estate Search

Real Estate Search project preview
Final shipped design

Background

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Real Estate Search

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach matters.

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